“Hey babe, let’s go out tonight”: Rebel Ads, a Few General Thoughts
Just to be clear, I’m not opposed to alterna-girl in general. Hell, I still am one. To prove I'm not always a hater, here are some ads that do a marginally better job of attempting to tap into rebellion without being embarrassingly sexist.
Daisy!cough!), I actually think the ad for Marc Jacobs Lola taps into the rebellious advertising methology without being offensive. Pouty lips and vacant stare aside, our model seems to be fully clothes, and is actively holding something she looks like she might be about to shove down your throat. I’d give this a B- as ads go, which is a high grade for a mainstream product.
This wraps up our foray into feminist critique of perfume advertising that uses alterna-girl. Have no fear, though. There are more insidious advertising techniques to mock, and your intrepid feminist sniffa is here to bring them to you. If you want more, stay tuned...
If you missed the previous portion a of the series, following the "Perfume and Feminist Aesthetics" tab above. You can also find other feminist aesthetics pieces cataloged on the same tab.
FN2. In the interest of full disclosure-- I own and wear make-up. Lots of it. My current nail polish is a shiny royal blue, and my toes are a shiny aqua. My last manicure was two weeks ago. I color my hair because I do not enjoy my natural blondness. I’m a non/conformist like the lot of these ad girls, and I’m still shopping the "rebel, rebel" lines. Sometimes, though, I wish I could wake up and feel pretty enough to just go out in the world and think I was beautiful as I was, without the idea that if I failed to “take proper care” of myself, I was failing as a woman, and less pretty because of it.